| Ford and Funkmaster Flex team up to air customized Focus showdown |
| By CHRONICLE STAFF REPORTS |
Published
05/7/2008
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Living
| Unrated |
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Show includes chance for viewers to win a customized Ford Focus
Funkmaster Flex kicked off the fourth season of “Car Wars with Funkmaster Flex” on Saturday, April 26, with car customizers battling it out in a competition to see who could pull of the coolest 2008 Ford Focus SES.
The reality show, which is hosted by Funkmaster Flex, chronicles the real life drama of four customizers competing in a seven-week race to customize a new 2008 Ford Focus SES.
“Season four is going to be bigger and badder than ever,” said Flex, widely respected as the hip-hop guru of car customization culture. “‘Car Wars’ is going to have twists and turns the entire season, it’s definitely raw and gritty and back with a vengeance. There will be plenty to watch each week as these customizers enter the gauntlet to put their passion to the test and their pride on the line while trying to turn the Ford Focus into their own beast of a ride.”
The four featured customizers will compete with each other to win the “Ford Best in Show” award and a grand prize of $40,000. During the show, customizers must participate in a number of challenges that highlight some of the vehicles features including SYNC™, the in-car communications and entertainment system exclusive to Ford and its 35 mpg gas mileage. The show, produced by Monica Taylor Enterprises Inc. airs at 10:30 a.m. on ESPN2 for seven consecutive weeks. All seven episodes will be available for viewing online at www.fordurban.com/carwars
Each episode will promote a national sweepstakes to win a 2008 Ford Focus SES customized personally by Funkmaster Flex. Viewers can log onto www.fourdban.com/carwars to enter to win. In addition, attendees of the 2008 Funkmaster Flex Custom Car & Bike Show Tour will also have a chance to enter to win on site, where all four of the “Car Wars” contestants’ customized Focuses will be on display at each of the remaining tour stops. One overall sweepstakes winner will be announced in late September.
“Funkmaster Flex continues to provide exciting opportunities for us to connect with young urban consumers,” said Crystal Greene, manager of Sponsorships & Diverse Markets for Ford. “Flex brings a uniqueness in what he does that truly resonates with our consumers. We’re equally excited that we were able to feature the 2008 Ford Focus in this year’s reality show as these customizers are really highlighting what can be done with this new vehicle in ways that are varying expressions of their own personal style. Hopefully by the end of the show consumers will get a better feel as to the possibilities of customizing their own Ford Focus.”
This is the second year that Ford has partnered with Flex on the airing of “Car Wars.” This year adds an additional episode and the chance to take part in some “interesting” challenges.
“Music is my life but cars are my passion,” said Funkmaster Flex. “I’m excited about being able to partner up with Ford once again on my show. I’m even more excited about being able to connect with the fans in this unique way.”
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