Category: News Briefs Published on Wednesday, 20 February 2013 08:00 Written by Britney Spear
Twitter hackers have striked again! This time it's against one of America's most well-known car brands.
On Tuesday, Jeep experienced what has become the latest in a series of anonymous assailants taking over the social media of major companies. The news comes just a day after Burger King's official account experienced the same fate when hackers changed its profile pic to the logo of hamburger rival McDonald's.
The most shocking of the tweets includes the claim that Jeep was sold to GM-owned luxury brand Cadillac. Pranksters also alleged drug abuse among the company's employees. To make matters worse, these updates were accompanied with vivid imagery.
Hackers changed the account's bio, describing the page as "the official Twitter handle for the Jeep®". It again played on the Cadillac joke, and even used hashtags to reference the Burger King incident. Another clue linking the two episodes is the appearance of a car painted with McDonald's colors and logo that appeared on the Jeep Twitter page. @jeep also began following @burgerking after the attack. Is it the same hacker in both instances, or a case of a copycat?
The world might never known who's behind the prank. But, just how funny is the latest hoax?
Currently, the two companies are scrambling to get to the bottom of the incidents. As spectators sit back and poke fun at what appears to be innocent, a more serious concern arises. Just how easy is it to "break in" to someone else's Twitter, Facebook, etc.?
We cannot help but look at how major companies are being afflicted, and wonder what means for us. The answer is definitely no laughing matter.
Follow Britney Spear on Twitter @missbritneysp
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