BET 'Don't Sleep' Premiere: TJ Holmes, "I Finally Made It"

Category: Breaking News Published on Wednesday, 03 October 2012 12:04 Written by The Root

BET launched "Don't Sleep" Monday night, its news/talk show vehicle for longtime CNN newsman T.J. Holmes. "We are promoting this show on-air, in-market -- we have a Don't Sleep Tour bus that has been to nearly 20 cities including the RNC, DNC and CBC!" spokeswoman Jeanine D. Liburd told Journal-isms by email Monday, referring to the Republican and Democratic national conventions and the recent Congressional Black Caucus legislative conference in Washington.

A Times Square promotion "started last week and continues throughout this week. It's a major billboard on 45th street and Broadway AND from 10-11p we have a billboard video roadblock across several screens. It's a BIG deal!!"

Holmes tweeted on Saturday, "Just drove through Times Square and saw myself on the big screen. Gotta call my mom and tell her I finally made it. #ArkansastoNY" Watch online.

http://www.theroot.com/blogs/tj-holmes-bet/tj-holmes-i-finally-made-it?wpisrc=root_lightbox