Category: Business - Original Written by Cathy Nedd
The unique “Summer Silhouettes” Outdoor Campaign by Faygo Beverages, Inc. has been chosen as a finalist for the Outdoor Advertising Association of America (OAAA)’s 2013 OBIE Awards, the oldest and one of the most prestigious awards in the advertising industry. The series of billboards was created by Faygo partner, West Bloomfield, Mich. based, New Century Creative.
“Faygo’s refreshing flavors have been chosen as Detroit’s favorite cold drinks on hot summer days for more than 105 years,” said Al Chittaro, executive vice president of Faygo Beverages, Inc. “New Century helped bring our message to the Detroit skyline with fun and charming nostalgia.”
Faygo is one of several nominees selected to become a Finalist, Silver or Gold OBIE winner. The winning campaigns will be revealed at the 71st OBIE Awards Gala, Tuesday, May 21, the closing night of the 2013 OAAA/TAB National Convention &Trade Show in Los Angeles, CA.
New Century has worked with Faygo for over a decade creating “dee-licious” outdoor campaigns in addition to various creative on several campaigns.
“We helped design Faygo’s retro branding and glass bottle product packaging . . . which then inspired us to incorporate these stylish products into original artwork representing silhouetted summertime fun,” said Jonn Shamoun, Creative Director at New Century Creative. “Being recognized by our peers while showcasing Detroit’s own Faygo brand is truly one of the highest honors we could achieve.”
Founded by the Feigenson brothers, immigrant bakers from Russia, Faygo began as the Feigenson Brother Bottling Works on November 4, 1907. In the 1920s, they pared down their name to Faygo because it was too long to print on bottles. The entrepreneurs were also credited with coining the term “Pop” for their soda because of the sound made when opening a bottle. The company expanded its business with a large facility on Gratiot Avenue in 1937, which serves as Faygo’s bottling plant and headquarters to this day.
For more than 100 years, Faygo has developed beverages in a wide range of flavors, including Detroit favorites, Redpop and Rock & Rye. Faygo has been a part of the National Beverage family since 1987.
Faygo Orange has been voted “favorite orange soda” by Serious Eats, a Website focused on celebrating and sharing food enthusiasm, and Bon Appétit magazine has ranked Faygo Root Beer as one of the best Root Beers in America. For more information visit:www.facebook.com/faygo or www.faygo.com.
Last Updated on Tuesday, 21 May 2013 10:49
Category: Business - Original Written by Damon Autry
The National Association of Securities Professionals (NASP) recently honored five business leaders during its seventh annual ceremony and scholarship banquet fundraiser at the Detroit Athletic Club. More than 300 NASP members, supporters and guests helped celebrate what NASP called Encore VII – “Together We Rise!” Proceeds from the event go toward scholarships for financially-challenged college students from Metro Detroit.
Each honoree was recognized with a special award. They include: the NEXT.com Award, given to Glenda Gill, executive director, Rainbow Push Automotive Project; the Measure of Excellence Award, presented to Richard Charlton, chair and founder of New England Pension Consultants; Lorenzo Moner, chairman of Wayne County Employment Retirement Systems, received the Unsung Hero Award. NASP also recognized Chris Jackson, partner with Queen Lillian Development, with the Maverick Award, and David Clark, chairman of Detroit General Retirement Systems, with the Legend Award.
“It is an amazing task for NASP to recognize five of Detroit’s highly notable men and women and award them individually for their countless achievements and years of remarkable service in their respective fields,” Kathleen Colin said. Colin is president of NASP’s Detroit chapter, as well as director of investments for Oppenheimer & Co.
During her tenure with the Rainbow Push Automotive Project, Glenda Gill has made it her life’s work to fight for total inclusion in the automotive industry for people of color and women. And while she doesn’t perform her tasks to garner attention or pats on the back, Gill is nonetheless humbled by being recognized for her efforts. “This honor means a lot to me,” she said. “It means that my work matters. Sometimes when you’re involved in the work, you don’t stop to reflect on the accomplishments of the work. So when people outside your core recognize you for what you do, it tells you that you’re truly making a difference. And I think we are making a difference.”
Maverick Award recipient Chris Jackson said it’s a privilege to be recognized by an organization such as NASP and believes he fits the mold of what the award represents. “A maverick is someone who symbolizes the willingness to do things unconventional, unorthodox,” Jackson said. “I appreciate NASP for looking at me as a businessman who conducts business that way. But more than that, I commend the organization for helping support our young people and for serving as their mentors.”
The National Association of Securities Professionals is a nonprofit 501 (c)(6) association comprised of professionals in the securities industry. The organization brings together the nation’s minorities and women who have achieved recognition in the industry as brokers, asset managers, investment bankers, commercial bank underwriters and other financial professionals. The NASP has chapters in Detroit, Atlanta, Baltimore/D.C., Boston, Chicago, New York, Philadelphia and San Francisco. Since 2007, the NASP-Detroit Scholarship Fund has awarded more than $200,000 in scholarships to deserving students.
Last Updated on Wednesday, 15 May 2013 02:58
Category: Business - Original Written by Teia B. Harris
The name Voo Vodka was derived from the word déjà vu and with one sip of this fine ultra premium vodka, a flashback of all the great times in life should occur and most importantly create new ones. “Voo Vodka was created with a connoisseur in mind,” says founder DeCarlos Stewart.Voo Ultra Premium Vodka is one of the only vodkas that's distilled eight times from grain which ultimately creates a smooth texture and sweet flavor. The other leading premium vodkas on the market is distilled five times and is usually imported from other countries while Voo Vodka is distilled in the United States at a family owned distillery in Michigan.
During the initial launch Voo Vodka will be available for purchase across Nevada and Michigan but will be expanding to Illinois, Florida, California, New York, and Georgia in the next couple months. The first bottle is offered in 750 ml and comes with a Voo Life VIP card which will gain people living the “Voo Life” V.I.P. Access, special discounts, entry access and more to Voo Vodkaevents and participating establishments.
During the initial launch Voo Vodka will be launching a guerilla style promotional campaign filled with models, billboards, car wraps and more as well as donating a portion of the proceeds to help bring technology to disadvantage children. Please visit: drinkvoo.com for more information.
Last Updated on Friday, 17 May 2013 00:10
Category: Business - Original Written by Donald James
Bartech Group, Inc. (Bartech), a global leader in staffing and management solutions, has experienced tremendous success for more than three decades. The Michigan-based company currently manages more than 26,000 daily work assignments and $2 billion in annualized billings. While many companies would be content to keep the status quo in this business climate and economy, Bartech has continued to grow and expand.
While celebrating its 35th anniversary in 2012, Bartech simultaneously was making major decisions to boldly shape its future. A quantum leap for the company occurred when it received an investment from Sverica International to fund ongoing strategic growth. Sverica, a West Coast-based private equity firm, is a leading entity that has raised more than $425 million of investment capital since its inception in 1993.
In conjunction with the investment, David W. Barfield was promoted to serve as Bartech’s president, CEO, and chairman of the board. No stranger to the company, Barfield has functioned in executive leadership capacities since joining the family-owned business in 1995. He was instrumental in transitioning the company from a traditional staffing agency, to a global leader that provides national and international services in such industries as automotive, life sciences and health care, financial services, energy and telecommunications.
For more than two decades, Bartech has been listed by Black Enterprise magazine as one of the top performing and earning African-American companies in the United States. Yet, the potential to achieve even more continued to present itself.
“Our company was experiencing significant growth over the past five years,” says Barfield. “To remain competitive, however, the family recognized the need to attract outside investments to fund our growth and better help our customers win in the global marketplace. Sverica shared in our long-term vision to better deliver quality service to meet our customers’ increasing demand for talent. Therefore, we are pleased with our partnership with Sverica because it enables Bartech to make the necessary investments that will add significant value to our customers.”
The investment and change in strategy have also made it possible for Bartech to move from Livonia, into new state-of-the-art headquarters in Southfield, create a centralized national recruitment center, and globally expand the company’s Managed Service Provider business unit, which includes a presence in Eastern and Western Europe, as well as Canada.
While Sverica has made an investment and is now part owner of Bartech, Barfield points out that the family is still in the loop.
“The Barfield family has a major equity position in the company,” says Barfield, who holds a bachelor of arts from Georgetown University and an MBA from the University of Michigan. “As far as the direction of the company, overall philosophy, and day-to-day operation, those decisions belong to our Board of Directors, executive leadership team and me.”
In addition to his top leadership role at Bartech, Barfield was recently elected to serve on the National Minority Supplier Development Council’s (NMSDC) Board of Directors. NMSDC is one of the country’s leading corporate membership organizations that advocates increased procurement opportunities for Asians, Blacks, Hispanic, Women and Native American businesses in the global corporate supply chain. Bartech, a NMSDC certified company, has been a member of the national organization for close to 30 years. Additionally, Barfield is a member of Business Leaders for Michigan, a business roundtable that includes the top 80 corporate executives in Michigan.
While on a fast track moving forward, Barfield is proud of Bartech’s achievements and status in the corporate world. The company is one of the country’s 100 largest staffing firms, one of the 20th largest firms that provide engineering talent in the staffing industry and is a Top 10 provider in the Managed Service Provider segment of the industry. According to Barfield, Bartech’s annual revenue is approximately $230 million. “
“Our goal is to continue to grow the value of our company,” says Barfield.
“We will continue to invest in services that we believe to be highly valued by our customers. We want to be one of the most important companies in the human capital industry. Our plans are to double the size of the company in the next three to five years while making investments to reach those goals.”
Regardless of how fast Bartech grows, Barfield says the company will continue to embrace the business philosophies of his father, John W. Barfield, and mother, Betty Barfield, both of whom were African-American pioneers in business.
The couple started Barfield Cleaning Company in 1954, before transitioning it to John Barfield & Associates in 1977 which provided staffing services to the Big Three automakers. In 1984, the company changed its name to The Bartech Group and became one the country’s first minority-owned technical staffing firms.
“What’s important to me as Bartech moves forward is that we stay true to the founding principles established by my parents,” says Barfield.
“The founding principles were providing quality service to our customers, fairness to our employees and being good corporate citizens. While a lot has changed, and is still changing at Bartech, the foundation established by my parents remains.”
Last Updated on Wednesday, 15 May 2013 02:23
Digital Daily Signup
Sign up now for the Michigan Chronicle Digital Daily newsletter!