It all started at home in 1999 by decorating a pillow for her mother, Geneva, who had just recently passed.
In the course of eleven years, Beverly Bantom’s passion has evolved into the creation of the corporate brand marketing products and services of Unique Expressions, LLC.
“We just expanded our business to include many more areas of marketing.” Bantom said. “We brand everything.” No pun intended.
Unique Expressions is a full service agency that has a solid reputation of taking pride in its product line which can be located on one of their On-Line Company Stores. Thousands of items can be located such as awards, incentive gifts,trade show items, USA made and eco-friendly products; the list goes on. They offer services such as fulfillment programs, graphic art designs, murals, commercial printing, industrial/window decals, custom invitations and gift cards.
Bantom marks her territory in the marketing industry as a certified minority and woman entrepreneur. The client come first. Unique Expressions is a certified MBE, WBE and DBE by the Michigan Minority Business Development Council, Michigan Women’s Business Enterprise, City of Detroit and by the State of Michigan. Bantom and her Unique team are on a highly-anticipated journey of reaching a higher platform sales level in the marketing industry.
“We do not want the business just because I am a minority or I am a female,” she said. “We want it because we are good at what we do. We want to earn your business and prove that we will work hard to keep your business by adding the value of our ideas.”
With only a six-member Unique team, Unique Expressions, work with clients such as Molina Healthcare, Henry Ford Health System, Beaumont Hospitals, Detroit Medical Center, Chrysler, Dakota Integrated Systems, Rush Trucking, Kellogg’s, Greektown Casino and many other entrepreneurial businesses and community organizations.
“We keep ourselves updated by researching the latest trends in marketing concepts, such as laser imprinting, and debossing on apparel. We even have toasters that can brown the company’s logo on the side of toast,” Bantom said. “There is a wide range of products that people just don’t think about when it comes to branding.”
“My favorite marketing approach is when a client gives us the opportunity to offer customized or retail oriented products and allow us to help with their already existing ideas, such as Molina Healthcare,” she said. “They’re focused on offering many great wellness programs for their members. They allow us to assist with our expertise to enhance those programs, offering additional marketing concepts and solutions.”
Companies come to Unique Expressions with rushed expectations at the last minute. Bantom refuses to get involved in any projects suspected of being sloppily thrown together. Unique Expressions cultivates professionalism.
“Although we can rush projects, I won’t risk my reputation and the reputation of my company for something disastrous,” she said. “It is just not good to rush and expect good results. If we say we can do something, our company bends over backwards and make it happen for the client.”
“Within ten years, we see having more online and fulfillment programs along with additional major contracts.” she added. “We can offer a greater cost savings by way of concept driven programs.”
So, again, why Unique Expressions?
The number one reason is they truly understand their industry and offer phenomenal customer service which is their number one priority. Guaranteed.
For more insight on Beverly Bantom and Unique Expressions, visit www.UniqueX.net. Unique Expressions, LLC is located at 22050 Woodward Ave., Ferndale, MI 48220.
Digital Daily Signup
Sign up now for the Michigan Chronicle Digital Daily newsletter!