More than 270 prospective business owners and caring adults collected at Second Ebenezer Church April 28 for a new business workshop. You might not consider an event with individuals laying on the floor coloring to be an important business seminar, but these new business owners were serious.
The festive afternoon was alive with children from toddlers to teens who were getting ready to be business owners for the day at the second annual Lemonade Day Detroit, June 9, 2012.
Lemonade Day Detroit is part of a national effort to teach children how to start, own and operate a business through the simple and time-honored act of running a lemonade stand. The goal is to have 5,000 entrepreneurs hit the streets of Metro Detroit. Children are encouraged to plan everything from their stand location to asking an adult for a monetary loan for supplies.
Presenting sponsor Huntington Bank and event organizers created the April 28 workshop with sessions for the children and their caring adults to answer questions and prepare participants. Booths were staffed by local business people and volunteers who taught attendees how to:
- Organize Your Business Plan and Budget with Huntington Bank
- Create Your Lemonade with Whole Foods
- Advertise Your Stand with The Yaffe Group
- Develop Success Strategies for Your Stand with JR Turnbull Communications
- Register for Lemonade Day Detroit
Huntington’s business planning session was extremely popular with parents, but it was the advertising station and the ability to make your own poster that got the kids’ attention. 10-year-old Nayanna Hollins of Detroit, who was making a sign with a “Sisters” theme with her little sisters, was just one of the dozens of motivated entrepreneurs on-hand who consider Lemonade Day Detroit an important stepping stone to big plans. “I’m going to be a performer when I grow up, but you don’t have to go to college for that, so I’m going to be a doctor or a vet as back-up,” she explained.
“Lemonade Day’s mission is to arm our youth with tools that help them see that they can do whatever they want, and be successful,” said Mike Fezzey, president of Huntington National Bank's East Michigan Region. “Lemonade Day helps walk children and caring adults through every step of setting up a business, and they are also learning life skills. Everyone needs to learn to balance a budget; who knew it could be fun?
“We’re very grateful to Second Ebenezer Church for hosting our first workshop in its wonderful facility,” he added.
Lemonade Day is a part of Prepared 4 Life, a nonprofit that provides experiential programs for children. This year Lemonade Day will expand to 29 cities and more than 200,000 children.
Digital Daily Signup
Sign up now for the Michigan Chronicle Digital Daily newsletter!