Michelle Obama inks $50 million Nike deal

Category: RTM News Reel Published on Monday, 04 March 2013 13:15

First lady Michelle Obama  has recruited athletics retailer Nike to help 50,000 schools bring physical activity back to the curriculum for her “Let’s Move Active Schools” initiative, the Washington Post reports.

Nike will spend $50 million on the “Let’s Move Active Schools” initiative over the next five years. Others are donating a combination of $20 million, including the GENYOUth Foundation, ChildObesity180, Kaiser Permanente and the General Mills Foundation.

The initiative “provides simple steps and tools to help schools create active environments where students get 60 minutes of physical activity before, during and after the school day,” according to the White House.

Read more at the Washington Post.