Category: Drive Time Published on Wednesday, 18 April 2012 12:48 Written by Michigan Chronicle
The new 2013 Ford Taurus SHO has a starring role in the new movie “Think Like a Man,” based on Steve Harvey’s bestselling book, which opens in theaters April 20.
The new 2013 Taurus, now available at dealerships, will be part of a scene that features Meagan Good’s character, Mya, and Romany Malco’s character, Zeke, as they get ready to head out for an evening on the town.
Movie-goers will be able to watch Zeke use the upgraded MyFord Touch entertainment system to set the mood for the date in addition to showing off the power of the Taurus SHO, which features a 365-horsepower, 3.5-liter EcoBoost engine.
“This marks not only the first time the new Taurus SHO will appear in a major motion picture, but also a first when it comes to the MyFord Touch entertainment system being spotlighted in a film,” said Crystal Worthem, Ford manager, Brand Content & Alliances. “This movie integration is a great opportunity for us to showcase the new 2013 Ford Taurus SHO to an audience that has traditionally been a purchaser and enthusiast of the Ford Taurus brand.”
The film follows interconnected and diverse men whose lovelives are shaken up after the ladies they are pursuing buy Harvey’s book and start taking his advice to heart. When the band of brothers realizes they have been betrayed by one of their own, they conspire using the book’s insider information to turn the tables and teach the women a lesson of their own.
“The Taurus SHO was an ideal match for us because our film showcases progressive and professional guys showing their smarts and savvy while attempting to navigate the dating world,” said Will Packer, film producer. “The 2013 Taurus and its features were an organic fit for these characters.”
The film is directed by Tim Story and executive-produced by Steve Harvey, Rushion McDonald, Rob Hardy and Glenn S. Gainor.
As part of promotional efforts tied to the film, Ford launched a co-branded 30-second promotional spot airing on TNT and TBS in addition to co-branded radio spots that will run on the “Michael Baisden Show.” In addition to the TV and radio efforts, Ford has a number of social media activities tied to the film.
“The Ford brand has been integrated into a wide number of films in the past, and this happened to be an amazing opportunity for us to partner with Screen Gems on a movie that made perfect sense for the Taurus brand,” said Worthem.
“Of course, the opportunity to be associated with a film that involves one of our Ford partners, comedian Steve Harvey, made this integration an even more natural fit for us.”
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